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Mailmark is a new generation of franking mark that replaces the traditional ‘town and crown’ die with a 2D barcode that carries machine readable information on the user and mailpiece.
The barcode enables franking customers and Royal Mail to improve the way mail is processed, providing additional benefits for everyone. Mailmark offers the potential to track mail location and delivery, improve reporting and management of tariffs.
How can Mailmark benefit my business?
Royal Mail say that MailMark will always have the lowest tariffs across all franking channels.
The use of a LAN connection allows for quicker connections to be made through your franking machine, saving you both time and money spent on line rental.
Have important documents you want returning? Mailmark enables you to do a date-less pre-paid frank, allowing your customers to return documents at no cost to themselves which in turn, is likely to increase your response rate.
Your machine will automatically update prices whenever changes occur.
The data transferred from the information provided within the barcode allows Mailmark customers to keep a track of the way in which they do their post and their postage expenditure.
The barcode allows for a clean cut finish to your frank in comparison to the circular ‘town and crown’ die.
Royal Mail have stated that more products and services are being developed for the future that will incorporate the use of MailMark.
how much you can save during 2021 with Mailmark!
1st Class Letter
2nd Class Letter
1st Class Large Letter
2nd Class Large Letter
So what do franking machine users need to do?
As the old franking service remains, there is no need to upgrade or replace machines as a result of Mailmark. The business case for replacement will depend on the volume of mail sent and the tariff differences. Mailmark will always be the best value tariff in the franking channel.
Other factors to consider when making this decision are the productivity, convenience and cost benefits of a new machine. Depending on the current machine, these could include integrated scales, intuitive touch screens, print quality and the capability to reclaim VAT on eligible Royal Mail postal services.
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